Client

Poppies Bakeries

Locatie

SIAL, Paris

Surface

77m²

Sector

Food

Gorgeous products as eye-catchers

Poppies Bakeries is a Belgian company, active in 64 countries, famous for their delicious sweet bakery products. At SIAL, Paris they love displaying their beloved classics and new innovations! Poppies has been working with Aktual for many years to once again design and craft an inviting stand with beautiful displays and conversation space!

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Bakery stand

Poppies Bakeries is a Belgian company known for its delicious sweet bakery products. Since its founding in 1976 by Frans Castelein and master baker Luc Popelier, the company has grown from a local bakery into an international player, operating in 64 countries with more than 1,300 employees and 13 bakeries in Europe and the US.

Poppies is especially renowned for its cream puffs and éclairs, which are loved worldwide. Additionally, the company produces macarons, donuts, and other sweet treats, often under private label for various clients in the retail and food service sectors.

With a strong focus on quality and food safety, Poppies selects the finest sustainable ingredients without compromising on taste. The company aims to bring people together through their sweet bakery products and continues to innovate to meet the evolving needs of consumers.

We deliver our concept and product focus, Aktual finishes it down to the smallest detail.
─  Gudrun Lefevere, Marketing & Sutainability Manager

Even better performance? Pick our brains with a free brainstorm!

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