Client

Renson

Sector

Construction

Renson Boosts Outdoor Living Products with Innovative Shop-in-Shop Concept

Every manufacturer and distributor shares the same goal: transforming shoppers into buyers. In pursuit of this, Renson introduced a groundbreaking shop-in-shop concept in 2021. This initiative aims to continuously inspire, educate, and engage potential customers right within the showrooms of their distributors. It's a remarkable initiative that boosts the sales results of their outdoor living products—ranging from sun protection solutions to façade cladding and ventilation.

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Renson partnered with Aktual to create and install these shop-in-shop modules across over 200 distributors’ spaces. Globally, more than 1000 modules were installed, amplifying the allure of Renson’s offerings in distributors’ showrooms. Not only did Aktual handle the technical design and production of these displays, but they also managed the planning, liaised with distributors, organized transportation, and oversaw the installation process entirely.