Despite the nature of the product — where many wall structures are required — we succeeded in creating maximum openness, both inside and outside. An imposing façade of 5.5 metres high, combined with strategically placed openings, reinforces the architectural proportions and makes the stand visible from a distance. A 22 m² LED wall adds extra visual impact.
The layout of the stand was carefully structured around a logical flow between the different product groups, including aluminium and PVC. Digital applications such as touchscreens, iPads and video integrations enhance the experience and support the product presentation.
The concept was also carried through in the details. Playful product presentations subtly refer to the Deceuninck logo and integrate the products into floors, walls and even seating furniture.
At the centre of the stand is a spacious hospitality area with a fully equipped bar and kitchen, complemented by an additional reception space of 120 m² on the first floor. A place where interaction and experience take centre stage.
This stand was realised in just 8 days — an achievement that is only possible thanks to a strong and experienced team.