With 180 m² and four open sides, Versele’s stand was impossible to miss in Hall 9 at Messe Nürnberg. But scale alone is not enough. The real challenge was translating a new brand identity into a space that draws visitors in, encourages them to stop and starts the right conversations.
Versele is a Belgian family business with expertise across nine animal categories and a track record spanning more than 90 years. That story needed to be tangible — not only in the stand communication, but in every detail of the design. From the open, inviting structure to the hospitality area, where international distributors, key accounts and prospects could meet in a calm and comfortable setting.
The stand was designed with modularity at its core: reusable and adaptable for other trade shows and smaller formats. An investment that extends well beyond a single event.
The result was a stand that matched Versele’s ambition: a global player that communicates not only expertise, but also warmth and experience. A space where visitors come in, stay longer and start conversations — exactly what matters at a trade show bringing together 40,000 professionals from 140 countries.