Putting heroes in the spotlight
Above the entrance, six mannequins in colourful suits stand proudly with arms raised inside a blue-lit recess that catches the eye from across the exhibition hall. The superhero theme runs throughout the stand: protection that wins, not only technically, but emotionally too. Combined with the slogan “Protecting our heroes”, the stand becomes more than a product presentation. It becomes a tribute.
Maximum impact within a limited footprin
The brief was clear: create maximum visibility within a relatively compact footprint, while working around an intrusive pillar on the corner of the stand.
The answer was scale and height. Imposing volumes, an illuminated LED wall and elevated branding lift the stand above the surrounding exhibition environment, keeping all eyes firmly on Sioen Fire.
Products that speak for themselves
Throughout the stand, clothing rails and mannequins showcase the complete Sioen Fire range: from classic intervention suits to innovative solutions such as the dual-certified TM jacket.
Screens showing forest fires and rescue operations bring to life the real-world environments in which the clothing is used, while the clear layout guides visitors smoothly through the different zones.