An exhibition stand good enough to eat.

Poppies Bakeries stole the show with its modular exhibition stand: large enough to make a whole crowd of visitors’ mouths water at the sight and smell of all those treats. Smart zoning, eye-catching branding and high-quality finishes made the stand impossible to miss: bold impact, sweet execution. The illuminated donut wall was a true eye-catcher. Visitors could personalise their own donut, while the sweet aroma drew them in from across the exhibition hall. Its stopping power? Irresistible. Everything was taken care of down to the finest detail, from floor to ceiling, from coffee machine to neon lettering.