Why participate EXPOPHARM?
Expoharm positions the pharmacy as a healthcare platform: a place where clinical services (vaccination, POC testing, medication review) go hand in hand with efficient processes and strong retail execution. On the show floor, you compare pharmacy software, e-prescription workflows and robotics that reduce waiting times, reduce errors and free up team hours for care. Serialization, FMD compliance, and traceability become tangible with live chain demonstrations, including refrigerated logistics and management of high-value/at-risk products.
For the clinical dimension, adherence, polypharmacy reviews and prevention are central. Cases show how to set up care pathways and reimbursement, including documentation and outcomes registration. OTC & dermocosmetics are all about category architecture, shelf efficiency and perception value, supported by data-driven planograms and shopper marketing. Compounding zones bring together cleanroom design, equipment, qualification, and QA/QC best practices—from risk assessment to process validation.
Digitization and omnichannel are the common thread: integration of webshop and delivery, click & collect, CRM/loyalty and campaign management that helps care and turnover move forward. The knowledge programme translates strategy into implementation with practical sessions on KPIs (service level, stock turnover, margin mix, workflow times), financing/leasing, HR & training and ESG routes (energy, packaging, waste streams). Matchmaking and solution sprints accelerate decisions: you test, compare and finalize agreements on implementation, services and service levels.
In short: Expoharm is the seasonal driver for pharmacy teams who want to add up care quality, efficiency and returns. You leave with validated choices, a roadmap for digitization and services, and partners who will co-implement on the floor tomorrow.
Themes
- Prescription & workflow: e-prescription, validation, pharmaceutical care processes, medication monitoring
- IT & automation: pharmacy software, back-office robotics, dispensing, track & trace, data & analytics
- Logistics & supply chain: wholesale, (refrigerated) distribution, inventory management, FMD/serialization, returns
- Clinical & preventive services: vaccination, point-of-care testing, medication review, adherence
- OTC, self-care & dermocosmetics: category management, brand activation, shelf optimization and shopper marketing
- Compounding & quality: compounding, cleanroom technology, aseptic processes, QA/QC, validation
- Sustainability & ESG: green packaging, energy efficiency, waste streams (cytotoxic/chemical), circularity
- Business & people: pricing & margin, private label, HR & training, leadership, omnichannel and e-commerce
Target audience
Public and hospital pharmacies, pharmacists and pharmaceutical team, wholesalers and cooperatives, pharmaceutical production and brands, IT/automation suppliers, health insurers and service providers, consultancy and training. Ideal for teams that want to combine quality of care, efficiency and commercial performance.
Getting there
Expoharm takes place in large German messe venues with excellent public transport and airport connections, making the event easily accessible for both national and international visitors.
The set-up combines a dynamic exhibition floor with demo zones and conference rooms, supplemented with clear wayfinding and lounge/matchmaking zones that facilitate quick and targeted business conversations.
Exhibitors and visitors
An international mix of pharmaceutical brands, OTC/dermocosmetics, IT platforms and robotics, wholesalers & logistics, compounding and cleanroom solutions, service providers and financiers. Visitors are decision-makers and doers: pharmacy owners, leading pharmacists, purchasing, IT/operations and clinical specialists with concrete investment and implementation plans.
