Why participate FRUIT ATTRACTION?
Fruit Attraction is a leading international trade fair for the fruit and vegetable sector and takes place annually at IFEMA Madrid. The event brings together thousands of professionals from the entire fruit and vegetable value chain, from cultivation and processing to distribution and retail. Fruit Attraction is fully focused on B2B and offers a platform for innovation, export growth and knowledge sharing.
The fair focuses on current themes such as sustainability, organic production, logistics, packaging and technological progress. Visitors will find a wide range of fresh produce, cultivation solutions, cold chain technology and export support. Special zones such as Innova&Tech and the Biofruit Congress offer in-depth information on sustainable and technological developments. In addition, there is room for gastronomy through Factoría Chef, where chefs and producers come together around product applications.
Fruit Attraction attracts an international audience of more than 117,000 visitors and more than 2,200 exhibitors. Thanks to the International Guest Programme, targeted meetings with buyers from more than 70 countries are created, which significantly increases export opportunities. The fair also offers awards for innovation and stand design, and stimulates collaboration between companies, governments and knowledge institutions.
Since its foundation, Fruit Attraction has grown into the platform for the international fruit and vegetable sector. It is a place where fresh produce, technology and market development come together to shape the future of fruit and vegetables.
Themes
- Fresh fruit and vegetables, including organic products
- Packaging solutions and cold chain logistics
- Export support and international matchmaking
- Agricultural technology and cultivation innovation
- Gastronomy and product applications
- Sustainable production and certification
Target audience
Fruit Attraction focuses on growers, exporters, importers, distributors, retailers, logistics service providers, technology suppliers and policymakers from the international fruit and vegetable sector.
Getting there
Fruit Attraction takes place at IFEMA Madrid. Visitors can reach the venue via metro (line 8, Feria de Madrid stop), car (with ample parking), Madrid-Barajas Airport (10 minutes away), and via shuttle services and taxis from the city centre.
Exhibitors and visitors
In 2024, Fruit Attraction welcomed more than 117,000 visitors from 145 countries and more than 2,200 exhibitors from 59 countries. Visitors are mainly commercial and strategic professionals who are looking for new markets, sustainable innovations and international collaborations.
