Industrial exhibition stand with a warm feel

Van Der Spek sells and rents machines for the construction industry, road construction, recycling and public works. Every two years they participate in MATEXPO, an international trade fair for construction equipment in Kortrijk Xpo. For MATEXPO 2019, Aktual developed a warm exhibition stand for them that didn’t miss its target.


Van Der Spek






The stand location at MATEXPO was a large tent in the outdoor area of the fair. Wooden pallets were the central story at this exhibition stand. They were used as partitions and for covering the bar. They created a unique and industrial look.

The bar became the eye-catcher in the room. It was set up in front of a gigantic branding wall that drew attention from afar. Green accents such as plants and artificial grass created a cosy and warm atmosphere.

Thanks to the trendy lounge furniture, the interior was also given a stylish touch. And to make it extra cosy for visitors, we placed parasols and infrared heating on the terrace.


We developed a total concept that radiated warmth from inside to outside!
─  Bert Melkebeke, Project Manager, Aktual

Check out our stand construction brochure

Are you going to participate in an exhibition and are you looking for an experienced stand builder? We’ve summarised our story for you in a handy brochure, with extra inspiration and price information.