An intimate stand with experience corners

For the first time La Lorraine Bakery Group will be present in the heart of the bakery hall at the busiest European retail trade fair, food service. With a new corporate identity and a new challenge for Aktual stand building, an exhibition stand that focuses on product leadership and hospitality. A trade fair where Lorraine Bakery Group can deepen and broaden its customer relationships, from retail and food service to distribution and partners.

Client

La Lorraine

Surface

99m²

Sector

Food

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Our answer was a stand concept with an intimate and quiet zone where discovery and exploration were key. We achieved this without losing sight of accessibility and focus.  A set-up of experience corners where discovery of the various product categories is combined with content, including through the use of interactive touch screens.

Finally, you arrive at the stand where sales staff assist visitors with additional information. In the stand is a bakery/coffee shop for special customers and relations, the bread&pastry reflecting various European cultures.

Check out our stand construction brochure

Are you going to participate in an exhibition and are you looking for an experienced stand builder? We’ve summarised our story for you in a handy brochure, with extra inspiration and price information.