De Eiken Zetel is a Belgian furniture manufacturer with numerous dealers in various countries. The managers of this family business had been thinking about a new showroom for some time. When in March 2020 the corona virus struck and their participation in Brussels Furniture Fair was cancelled, they saw this as an opportunity. The new showroom would happen sooner than they’d anticipated.
The Brussels Furniture Fair takes place annually in November at Brussels Expo. This fair aims to connect furniture manufacturers with the furniture trade. For De Eiken Zetel and its dealers it is the place to be for introducing and discovering new products. In order to make up for the cancellation of the 2020 edition, the managers went in search of a viable alternative. They decided to organize a house show in their own buildings. It was the ideal opportunity to give their showroom a real makeover!
The entire showroom renovation project had to be completed in just three months, from the first meeting to the handover. Aktual did not shy away from this challenge! The design by our interior designer Sven immediately appealed to the business owners. In no time production was started up and the interior was placed and finished in perfect time.
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