Present at A+A 2029?
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Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
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Why participate A+A?
A+A is a leading international B2B trade fair for occupational safety, occupational health and personal protection. The event is held biennially at Messe Düsseldorf in Germany and brings together manufacturers, suppliers, safety experts and decision-makers from all over the world. A+A provides a comprehensive overview of products, technologies and services that contribute to safe, healthy and future-oriented work environments.
The trade fair offer includes personal protective equipment, safety clothing, respiratory protection, ergonomic aids, fire prevention and industrial safety solutions. In addition, innovative technologies such as smart protective equipment, sensors, exoskeletons and digital safety systems receive ample attention. Sustainability, circular materials and the integration of health and well-being in the workplace are also important points of attention.
In addition to the exhibition floor, A+A organizes an extensive knowledge program with the international A+A Congress, where experts, researchers and representatives of companies and organizations discuss current challenges. Topics such as occupational health, prevention policy, digitisation and the changing labour market will be discussed. Product demonstrations, thematic presentations and specialised meeting areas offer visitors additional opportunities to gain knowledge and develop new business contacts.
The 2023 edition welcomed 2,196 exhibitors and 62,265 visitors. In 2025, the event grew further to 2,335 exhibitors and 66,636 visitors, with a strong international presence. With this, A+A confirms its position as an important global meeting platform for professionals involved in occupational safety, health and protective technologies.
Themes
- Personal Protective Equipment (PPE): protective clothing, hard hats, gloves, respiratory protection and safety shoes.
- Occupational safety and risk prevention: prevention technologies, safety management and solutions for high-risk work environments.
- Health and ergonomics: physical and mental health, ergonomic workplaces and sustainable employability.
- Workwear and workwear: functional, innovative and sustainable clothing for professional applications.
- Digitalization and smart safety technology: wearables, sensors, digital monitoring and automated safety systems.
- Fire safety and emergency management: fire prevention, rescue equipment and emergency solutions.
Target audience
A+A focuses on safety managers, prevention advisors, HSE managers, company doctors, purchasing managers and HR professionals from a variety of sectors. In addition, the trade fair attracts manufacturers and distributors of personal protective equipment, manufacturers of workwear, industrial companies, specialized service providers and representatives of government agencies and professional organizations. Visitors come to A+A to discover new products and technologies, compare suppliers, exchange expertise and make professional contacts.
Getting there
A+A takes place at Messe Düsseldorf, an international exhibition complex in Düsseldorf, Germany. Visitors can reach the fair by public transport via Düsseldorf Hauptbahnhof, where underground and tram connections to the exhibition complex are available. From Düsseldorf Airport, Messe Düsseldorf can be reached by public transport or by taxi. Motorists can reach the exhibition centre via the A44 and follow the signs to Messe Düsseldorf. Several official parking lots are available around the site. During large trade fairs, shuttle buses are used from certain parking lots to the entrances.
Exhibitors and visitors
A+A welcomed 2,335 exhibitors from 69 countries and 66,636 trade visitors from 145 countries in Düsseldorf in 2025, compared to 2,196 exhibitors from 58 countries and 62,265 visitors from 141 countries in 2023; Visitors are mainly safety professionals, purchasing managers, business leaders and other decision-makers who discover new protection solutions, meet suppliers and develop business contacts.
