Present at BABYBOOM 2026?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate BABYBOOM?
Babyboom is a major baby fair in Belgium and a fixture for young and future parents. The fair takes place annually in Brussels Expo and offers a unique mix of shopping, workshops, lectures and advice moments.
Visitors can get acquainted with the latest products and services related to pregnancy, birth, baby care and parenthood. The warm atmosphere, interactive zones and expert guidance make Babyboom an enriching experience for families in the making.
In addition to the exhibition floor, there are numerous workshops on breastfeeding, sleep, safety and parenting, led by professionals from the sector. Babyboom is a fair that not only informs, but also connects: parents meet like-minded people, share experiences and build confidence in their new role. With over 25,000 visitors per edition and a growing range of exhibitors and partners, Babyboom continues to evolve as a platform for all things baby and parenting.
Themes
- Pregnancy and birth
- Baby Care & Nutrition
- Safety and mobility
- Parenting and parenting
- Health and well-being
- Lifestyle and baby products
Target audience
Babyboom is aimed at pregnant women, young parents, grandparents, midwives, paediatricians and professionals from the baby and child care sector who are looking for reliable information, innovative products and personalised advice.
Getting there
Babyboom takes place at Brussels Expo, easily accessible by car via the Brussels Ring Road, with ample parking.
Public transport (metro, tram and bus) stops near the entrance, and international visitors can use Zaventem Airport, just 15 minutes away.
Exhibitors and visitors
Babyboom welcomes around 25,000 visitors and more than 150 exhibitors every year. Visitors come to shop, follow workshops and prepare well for parenthood in a cozy and informative setting.
