Present at BEAUTY TRADE SPECIAL 2028?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate BEAUTY TRADE SPECIAL?
Beauty Trade special is an established trade fair for the professional beauty sector in the Netherlands.
The fair offers an inspiring platform for beauticians, salon owners and suppliers to discover the latest trends, products and techniques.
With an extensive range of exhibitors, demonstrations, workshops and training courses, Beauty Trade special is a place for knowledge sharing, networking and professional growth.
The fair focuses exclusively on B2B visitors and offers a quality environment for strengthening business relationships and discovering innovative solutions.
Beauty Trade special takes place annually in the spring in Jaarbeurs Utrecht and is a fixture in the Dutch beauty industry.
Themes
- Beauty care
- Cosmetics and skin improvement
- Salon furnishings and equipment
- Education and training
- Wellness and lifestyle
- Retail and brand experience
Target audience
Beauty Trade special focuses on beauticians, salon operators, distributors, trainers, brands and suppliers in the professional beauty sector.
Getting there
Beauty Trade special takes place in Jaarbeurs Utrecht, centrally located and accessible by train, tram, bus and car.
There is ample parking and a direct connection to Utrecht Central Station.
Exhibitors and visitors
Beauty Trade special welcomes more than 150 exhibitors and thousands of visitors from the Netherlands and Belgium every year, mainly professionals looking for trends, training and new products.




