Present at BRUSSELS MOTOR SHOW (AUTOSALON) 2028?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate BRUSSELS MOTOR SHOW (AUTOSALON)?
The Brussels Motor Show has been a fixture in the Belgian and European automotive world for more than a century. The fair combines a commercial approach with experience, innovation and firsts.
With more than 300,000 visitors and more than 100 exhibitors, the show is the largest indoor car event in Europe.
The fair covers several halls and offers a wide range of passenger cars, commercial vehicles, electric models, sports cars and concept cars. Visitors can take a seat in dream cars, participate in racing simulations and get to know new brands. The fair is a sales platform, but also a place for inspiration and discovery.
Brussels Motor Show is a public fair (B2C) and is aimed at consumers with the intention to buy, families, young people and professionals from the mobility sector. The Brussels Expo location is centrally located and easily accessible by car, public transport and plane. Thanks to the combination of content, atmosphere and accessibility, the Motor Show remains an unmissable moment for anyone who loves mobility.
Themes
- passenger cars and light commercial vehicles
- Electric mobility and charging solutions
- Concept cars and world premieres
- Sports cars and dream cars
- Mobility services and leasing
- Driving experience and e-sports
Target audience
Brussels Motor Show is aimed at private individuals with intention to buy, car enthusiasts, fleet managers, mobility advisors, salespeople, technicians and representatives of car brands. Families, young people and professionals from the automotive sector also actively visit the fair.
Exhibitors and visitors
Brussels Motor Show welcomed more than 307,000 visitors and more than 100 exhibitors in 2025, including 63 car brands. Visitors come to compare models, discover firsts and find their dream car.
