Present at EICMA 2026?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate EICMA?
EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori) is a global reference event for the motorcycle industry and takes place annually in Fiera Milano.
The event combines an impressive exhibition floor with product launches, test zones and live shows, making it both a business platform and an experience event.
Visitors will discover the latest motorcycles, scooters, e-bikes and accessories, as well as innovative solutions in the field of electric mobility and smart connectivity.
The program includes press conferences, B2B matchmaking, start-up zones and spectacular stunt shows that bring the passion for motorcycling to life.
With more than 1,200 exhibitors and half a million visitors, EICMA is not only a showcase of products, but also a trendsetter shaping the future of mobility. Thanks to the central location of Fiera Milano and its excellent accessibility, the event is easily accessible for both national and international visitors. EICMA is a hybrid trade fair: B2B for professionals and B2C for motorcycle enthusiasts, and positions itself as a platform for innovation, business and experience in the motorcycle world.
Themes
- Motorcycles, scooters & e-bikes
- Electric mobility & sustainable drive technology
- Accessories, clothing & safety equipment
- Parts & aftermarket solutions
- Innovation zones: start-ups & smart mobility
- Motorsport & lifestyle
Target audience
EICMA focuses on motorcycle manufacturers, dealers, distributors, retailers, technology innovators and motorcycle enthusiasts. It is the platform for professionals and consumers who are looking for the latest trends, products and experience in the motorcycle world.
Getting there
EICMA – Fiera Milano (Rho): easily accessible by metro (line M1), train and shuttle connections.
By car via the A4 and A8, with ample parking facilities.
International visitors travel via Milan Malpensa or Linate Airport, both with direct connections to the fair.
Exhibitors and visitors
EICMA receives more than 1,200 exhibitors and approximately 500,000 visitors from more than 40 countries every year. The audience consists of professionals, buyers, press and motorcycle fans who come for product launches, test zones and spectacular live demos.
