Present at EUROSHOP 2029?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate EUROSHOP?
EuroShop is a major international trade fair for investments in the retail sector and takes place at Messe Düsseldorf. The event is organized every three years and brings together thousands of professionals from the world of store design, marketing, technology and experience. EuroShop is fully focused on B2B and offers a platform for innovation, inspiration and international collaboration.
The exhibition is divided into seven thematic dimensions, including shopfitting, retail technology, lighting, foodservice equipment, visual merchandising, retail marketing and expo & event. This layout makes it possible to network in a targeted way and find solutions to specific challenges within retail. EuroShop offers a wide range of exhibitors, from established brands to innovative start-ups, showcasing the latest trends in shopping experience, sustainability and digital transformation.
The programme includes interactive zones, awards, live demonstrations and networking moments. Visitors can participate in seminars, keynotes and workshops on current themes such as AI in retail, circular store concepts and omnichannel strategies. Thanks to its central location in Düsseldorf and its excellent accessibility, the event is accessible to a wide international audience.
Since its first edition in 1966, EuroShop has grown into a leading platform shaping the future of retail. It is a place where brands, designers, technologists and strategists come together to create the store of tomorrow.
Themes
- Shop fitting and shop fitting
- Retail Technology and Automation
- Lighting and visual merchandising
- Refrigeration and foodservice equipment
- Retail marketing and omnichannel solutions
- Event design and exhibition presentation
Target audience
EuroShop focuses on retailers, marketers, designers, architects, technology providers, visual merchandisers, stand builders and strategic decision-makers from the international retail sector.
Getting there
EuroShop takes place in Messe Düsseldorf, a location that is easily accessible for both national and international visitors.
You can easily get there via the underground (lines U78 and U79, stop Messe Ost/Stockumer Kirchstraße), by car thanks to ample parking, or via Düsseldorf Airport, which is only 10 minutes away.
In addition, shuttle services from the city center ensure a smooth and comfortable arrival.
Exhibitors and visitors
EuroShop welcomed more than 81,000 visitors from 55 countries and more than 1,800 exhibitors in 2023. Visitors are mainly professionals who are looking for innovative store concepts, technological solutions and international networking opportunities.
