Present at FIBO 2028?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate FIBO?
FIBO is the leading international trade fair for fitness, health and wellness, organized annually in Messe Köln.
Since its foundation in 1985, FIBO has grown into a global platform for professionals in the active lifestyle sector. The fair covers 13 halls and offers a wide range of exhibitors, from fitness equipment and sports nutrition to wellness concepts and digital innovations.
FIBO is a trade fair (B2B) with a strong audience component (B2C) on weekends, attracting visitors from more than 120 countries. The programme includes more than 550 lectures, workshops and demonstrations, including the European Health & Fitness Forum, the FIBO Innovation & Trend Awards and live sessions with fitfluencers. Central themes are digitization, AI, sustainability, recovery, nutrition and community building. FIBO acts as a benchmark for the sector and offers a unique opportunity to experience trends in practice. The fair plays a key role in accelerating professionalization, scaling up and innovation within the European and global fitness market. Thanks to the combination of substantive relevance, international appeal and practical applications, FIBO is a must for anyone active in fitness, health and wellness.
Themes
- Fitness equipment and training concepts
- Wellness, recovery and longevity
- Digitalization and AI in sports
- Nutrition and supplements
- Preventive health care
- Boutique fitness and community building
Target audience
FIBO focuses on gym owners, personal trainers, physiotherapists, wellness professionals, investors, policymakers, buyers, educators and brand builders who are active in the world of fitness, health and lifestyle.
Getting there
FIBO takes place in Messe Köln. The location can be reached by train via Köln Messe/Deutz station, by metro (lines 1 and 9), by car via the A3 and A4 with parking at P21, and by plane via Köln-Bonn Airport. The site is fully wheelchair accessible.
Exhibitors and visitors
FIBO welcomed more than 1,200 exhibitors from 56 countries and more than 150,000 visitors from 129 countries in 2025. Visitors come to test products, gain knowledge, meet partners and give direction to the future of the sector.
