Present at HANNOVER MESSE 2027?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate HANNOVER MESSE?
Hannover Messe is an influential platform for industrial technology worldwide and takes place annually at the Hannover Messegelände. The event brings together thousands of professionals from mechanical engineering, energy, digitalization and engineering. Hannover Messe is fully focused on B2B and offers a platform for technological innovation, international collaboration and knowledge sharing.
Under the main theme “Industrial transformation”, the fair presents solutions for the production and energy supply of today and tomorrow. Visitors will find a wide range of technologies such as smart manufacturing, AI, robotics, additive manufacturing, hydrogen technology and digital ecosystems. Special zones such as the Future Hub and Startup Area offer space for young companies and disruptive innovations. The conference program includes more than 1,600 speakers and sessions on current topics such as energy transition, automation and international trade.
Hannover Messe attracts an international audience of engineers, policymakers, investors, technology providers and industrial pioneers. Thanks to its central location in Germany and its excellent accessibility, the event is accessible to a wide European and global audience. The fair also offers matchmaking, awards and live demonstrations of high-tech solutions.
Since its foundation in 1947, Hannover Messe has grown into a platform where the future of industry is shaped. It is a place where technology, sustainability and entrepreneurship come together.
Themes
- Smart manufacturing and industrial automation
- Digital ecosystems and AI applications
- Energy solutions and hydrogen technology
- Additive manufacturing and robotics
- Engineered parts and lightweight solutions
- International trade and investment
Target audience
Hannover Messe focuses on engineers, technologists, policymakers, investors, R&D specialists, machine builders, energy companies and software developers from the industrial and technology sectors.
Getting there
Hannover Messe takes place at the Hannover Messegelände, a location that is easily accessible for both national and international visitors.
You can easily get there by train via Hannover Messe/Laatzen station, by car thanks to ample parking, or via Hannover Airport, which offers direct shuttle services to the exhibition grounds.
Local public transport such as tram and bus also provides a smooth connection to the event.
Exhibitors and visitors
In 2024, Hannover Messe welcomed more than 130,000 visitors from 70 countries and more than 5,000 exhibitors. Visitors are mainly strategic and technical professionals looking for groundbreaking solutions, partnerships and market access.





