Why participate INTERNATIONAL BROADCASTING CONVENTION (IBC)?
IBC takes place in RAI Amsterdam.
The fair focuses on professionals from the media, entertainment and technology industries and is fully B2B oriented.
The program includes keynotes, panels, screenings, awards and zones such as the future tech hall and ibc accelerators.
Themes such as AI, immersive media, sustainability and new business models are central to the content offer.
IBC brings together pioneers, thought leaders, technology suppliers, manufacturers and distributors.
The fair stimulates innovation, knowledge sharing and international cooperation within the sector.
Due to its international appeal, substantive depth and creative energy, ibc is a relevant platform for everyone who is active in media and technology.
Themes
- Broadcast and streaming technology
- AI, data and cloud solutions
- XR, immersive and virtual production
- Content creation and post-production
- Monetization, advertising, and platforms
- Sustainability and infrastructure
Target audience
IBC focuses on broadcasters, streamers, technology companies, studios, distributors, policymakers, investors and creative professionals.
Getting there
IBC takes place in RAI Amsterdam.
The location is accessible by metro, with line 52 to the Europaplein stop.
Tram lines and Amsterdam RAI train station also offer direct connections to the exhibition complex.
International visitors fly through Schiphol Airport, which is only 15 minutes away.
Exhibitors and visitors
IBC welcomed more than 1,350 exhibitors and more than 43,000 visitors from more than 170 countries in 2025. Visitors come to spot trends, experience technology and make strategic connections.
