Present at ITB BERLIJN 2027?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate ITB BERLIJN?
ITB BERLIN is recognized worldwide as the largest and most influential trade fair for the travel and tourism sector. Since its inception in 1966, the event has developed into a central meeting place for professionals from all segments of the industry. The Berlin ExpoCenter City is the backdrop where countries, regions, tour operators, airlines, hotels and technology companies present their offerings. In addition to the exhibition floor, the ITB Berlin Convention takes place, a leading congress where experts discuss the latest trends and innovations, ranging from sustainable tourism to digital transformation.
The fair has experienced strong international growth over the years and today attracts exhibitors and visitors from more than 170 countries. Themes such as sustainability, artificial intelligence and niche tourism are receiving more and more attention, which underlines the relevance of the event. ITB BERLIN is a distinct trade fair (B2B) and offers a platform for knowledge exchange, networking and business deals. The event remains an indispensable appointment for anyone active in the global travel and hospitality industry.
Themes
- International destinations and tourist regions
- Sustainable tourism and eco-friendly concepts
- Travel and hospitality technology (AI, digital platforms)
- Business travel, MICE and business travel
- Luxury and niche tourism (including medical and LGBTQ+ travel)
Target audience
ITB BERLIN is aimed at travel professionals, tour operators, airlines, hoteliers, technology companies and policymakers operating in the international tourism and hospitality sector. Representatives of destinations and regions also participate to present their offerings and develop new collaborations.
Getting there
ITB BERLIN takes place at the Berlin ExpoCenter City, Messedamm 22, Berlin. Visitors can easily reach the fair via metro and S-Bahn (Messe Nord/ICC station), by car via the A100 motorway and there are ample parking facilities. International visitors can fly into Berlin Brandenburg Airport, from where shuttle services and public transport provide direct connections to the exhibition complex.
Exhibitors and visitors
ITB BERLIN welcomed more than 5,800 exhibitors and around 100,000 visitors from 170 countries in 2025; Visitors are mainly professionals who make business connections, discover trends and explore new markets.
