Present at NAB SHOW 2028?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate NAB SHOW?
NAB Show takes place at the Las Vegas Convention Center.
The fair is aimed at professionals from the media, entertainment and content industry and is fully B2B oriented.
The event will provide an overview of technology, tools, and services for creation, production, post-production, distribution, and monetization.
Visitors will discover solutions within the core flows of the industry: create, connect and capitalize.
The program includes keynotes, sessions and curated zones with cases on live sports, newsrooms, film, series, gaming and branded content.
Themes such as virtual production, LED volumes, real-time engines, AI, automation and cloud-native workflows are central.
NAB Show attracts thousands of exhibitors and tens of thousands of visitors from all over the world.
The fair stimulates knowledge sharing, networking and collaboration within the international media and technology sector.
Due to the central location of the Las Vegas Convention Center and the good accessibility via airport and public transport, the event is accessible to a wide international audience.
NAB Show is a relevant platform for innovation, business opportunities and strategic partnerships in media and content creation.
Themes
- (Virtual) production, studio workflows and live broadcast
- Post-production, VFX, audio, and color grading
- IP, cloud, and remote workflows (MAM, DAM, archiving)
- Streaming, OTT, FAST, advertising & data monetization
- AI/ML, automation and audience analytics
- Connectivity: 5G, SMPTE/IP, HDR/4K/8K, and Immersive/XR
Target audience
NAB Show focuses on broadcasters, studios, streamers, production and post houses, system integrators, OTT services, adtech and martech players, content owners and distributors. C-levels, technology decision-makers, producers, editors, engineers and creatives also find solutions to create, distribute and grow in a scalable way.
Getting there
NAB Show takes place at the Las Vegas Convention Center (LVCC).
By public transportation, the venue is accessible via the Las Vegas Monorail (Convention Center stop) and the LVCC Loop, an underground shuttle system between Central, West and South Hall.
By car, there are ample parking options and designated zones for taxi and rideshare (Uber/Lyft).
Harry Reid International Airport (LAS) is about 10–15 minutes away, with taxi, rideshare, and shuttle options available.
During the show, hotel shuttles and event shuttles are often used for added convenience.
Exhibitors and visitors
NAB Show welcomes more than a thousand exhibitors and tens of thousands of trade visitors from more than a hundred countries every year; In 2024, the event recorded approximately 65,000+ visitors and 1,400+ exhibitors, in 2023 approximately 65,000 visitors and 1,200+ exhibitors — predominantly decision-makers who focus on innovation, partnerships and deals.
