Present at OMR FESTIVAL 2028?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate OMR FESTIVAL?
OMR Festival takes place at Hamburg Messe.
The fair focuses on professionals from digital marketing, technology and innovation and is fully B2B oriented.
The event combines a trade fair with a conference program, master classes, side events and live entertainment.
Visitors will discover solutions and trends in digital marketing, e-commerce, AI, data analytics, social media, martech and digital transformation.
The program includes more than 270 masterclasses, 200 guided tours and keynotes by international experts.
Innovations such as AI-driven marketing tools, automation, blockchain and sustainable business models are central.
OMR Festival attracts more than 1,000 exhibitors, 800 speakers and more than 67,000 visitors.
The fair stimulates knowledge sharing, networking and collaboration within the international marketing and technology sector.
Due to the central location of Hamburg Messe and its good accessibility by car, train and airport, the event is accessible to a wide international audience.
OMR Festival is a relevant platform for inspiration, business opportunities and strategic partnerships in digital marketing and technology.
Themes
- Digital marketing and advertising: social media, content strategy and performance marketing
- E-commerce and retail media: omnichannel, marketplaces and conversion optimization
- Artificial Intelligence and Automation: AI Tools, Data Analytics, and Machine Learning
- Technology and innovation: SaaS solutions, cloud and martech platforms
- Finance and fintech: digital payments, blockchain and regtech
- Sustainability and diversity: inclusive marketing and green business models
Target audience
OMR Festival focuses on marketers, CMOs, CEOs, digital strategists, e-commerce managers, agency professionals, technology providers, investors and start-ups. Policymakers, consultants and innovators in digital transformation are also part of the target group.
Exhibitors and visitors
OMR Festival attracted around 67,000 visitors and 1,000 exhibitors in 2025, with more than 800 speakers on five stages. The visitors are mainly decision-makers and professionals looking for new technologies, marketing strategies and partnerships within the digital economy.




