Date

February 24, 2027 - February 25, 2027
(Jaarlijks)

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location

NEC
Birmingham, United Kingdom

Sector

Industry & (Manufacturing Industry), Retail, Franchise & Trade, Food & Drink

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PACKAGING INNOVATIONS 2027

Packaging Innovations is the Benelux event for innovative and inspiring packaging solutions. The fair focuses on brand managers, designers and packaging specialists who are looking for creative concepts, sustainable materials and technologies that shape the future of packaging.

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Present at PACKAGING INNOVATIONS 2027?

Make your trade fair participation a powerful calling card.

Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.

Our goal? Stands that connect, activate and above all: 'create opportunities'.

Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.

Why participate PACKAGING INNOVATIONS?

Packaging Innovations takes place in the Brabanthallen in ‘s-Hertogenbosch.
The fair is aimed at professionals from the packaging industry and is fully B2B oriented.

The event brings together the creative and strategic side of packaging with technological innovations.
Visitors will discover trends and solutions that respond to brand experience, sustainability and functionality.

The programme includes keynotes, workshops and interactive sessions on themes such as legislation, consumer behaviour and digitalisation.
Areas such as the reuse & refill pavilion and the pentawards gallery showcase groundbreaking concepts and award-winning designs.

Packaging Innovations attracts a mix of creative agencies, material producers and innovative start-ups.
The fair stimulates knowledge sharing, networking and cooperation within the packaging sector.

Due to the central location of the Brabanthallen and the good accessibility by car and public transport, the event is accessible to a wide professional audience.
Packaging Innovations is a relevant platform for inspiration, innovation and business opportunities in packaging design and marketing.

Themes

  • Sustainable packaging and circular solutions
  • Creative design and branding
  • Smart packaging and connected packaging
  • Innovative materials and bioplastics
  • Digitization and personalization
  • Reuse & Refill concepts

Target audience

Packaging Innovations focuses on brand manufacturers, packaging designers, marketers, R&D teams, buyers and packaging specialists from sectors such as food & beverage, cosmetics, pharmaceuticals and retail. Creative agencies and start-ups also find inspiration and partners here.

Exhibitors and visitors

Packaging Innovations welcomes an average of 60+ exhibitors and 3,000 to 3,500 visitors. The audience consists mainly of decision-makers and innovators who come for inspiration, product development and sustainable packaging strategies.