Present at PLMA AMSTERDAM 2028?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate PLMA AMSTERDAM?
PLMA Amsterdam – World of Private Label takes place in RAI Amsterdam.
The fair focuses on professionals from the private label industry and is fully B2B oriented.
The event brings together retailers, wholesalers, distributors, and manufacturers to discover new products, trends, and innovations.
Visitors will find food and non-food solutions, including food, beverages, health & beauty, household items, garden products and packaging solutions.
The program includes seminars, workshops, and matchmaking tools.
Zones such as the idea supermarket and new product expo show the latest product developments and packaging concepts.
PLMA Amsterdam attracts more than 3,100 exhibitors and more than 32,000 visitors from more than 120 countries.
The fair stimulates knowledge sharing, networking and collaboration within the international private label sector.
Due to the central location of RAI Amsterdam and its good accessibility by car, train, metro and via Schiphol Airport, the event is accessible to a wide international audience.
PLMA Amsterdam is a relevant platform for inspiration, innovation and business opportunities in private label.
Themes
- Food and beverages: fresh, frozen, dry groceries and beverages
- Non-food: health & beauty, household items, DIY and garden products
- Sustainability and eco-design: circular packaging and eco-friendly products
- Innovation and premiumisation: new flavours, functional food and luxury private labels
- Digitalization and supply chain: e-commerce, traceability and automation
- Packaging and design: smart packaging solutions and branding
Target audience
PLMA Amsterdam focuses on buyers, category managers, retailers, wholesalers, distributors, private label manufacturers and suppliers. Product developers, packaging specialists, e-commerce companies and consultants in retail and FMCG are also part of the target group.
Getting there
PLMA Amsterdam takes place at RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam.
By car, the location is accessible via the A10 (exit 9), with ample parking on site.
If you travel by train, you can get off at Amsterdam RAI station, just 300 metres from the complex.
Metro 52 (Europaplein stop) and tram 4 stop directly in front of the entrance.
From Schiphol Airport, RAI can be reached in about 15 minutes by train or taxi.
Exhibitors and visitors
In 2025, PLMA Amsterdam welcomed more than 3,100 exhibitors from 75 countries and more than 32,000 trade visitors from more than 120 countries. The visitors are mainly decision-makers and professionals looking for new products, suppliers and strategic partnerships in food and non-food.
