Why participate POTATO EUROPE?
PotatoEurope is the leading open-air event for the potato sector in Europe and takes place annually in one of the four organising countries: Belgium, the Netherlands, Germany or France. This B2B trade fair brings together the entire chain: from seed potatoes and cultivation techniques to harvesting, storage, processing and logistics.
The fair distinguishes itself by large-scale live demonstrations of harvesters, planting machines, sorting and storage technology, supplemented by precision farming solutions and digital tools. Innovation and sustainability are central, with a focus on climate-adaptive cultivation, water management, soil health and energy-efficient processes.
The programme includes thematic tours, knowledge sessions and networking moments in which current challenges such as CO₂ reduction, digitalisation and market volatility are discussed. With hundreds of exhibitors and thousands of visitors from more than 60 countries, PotatoEurope is an indispensable appointment for anyone who is active in the potato chain and wants to invest in technology, knowledge and international cooperation.
Themes
- Cultivation techniques and seed potatoes
- Harvesting and harvesting technology
- Storage and quality control
- Mechanization and precision agriculture
- Sustainability and climate adaptation
- Processing and logistics
Target audience
PotatoEurope focuses on potato growers, contractors, processing industry, machine builders, suppliers, traders and research institutions. Policymakers and consultants also visit the event to follow trends and innovations.
Getting there
The location changes annually between Belgium, the Netherlands, Germany and France.
By car, the locations are easily accessible via main roads, with ample parking on site.
Depending on the location, shuttle buses run from the nearest stations.
International airports are usually a 30–90 minute drive away, depending on the host country.
Exhibitors and visitors
PotatoEurope welcomes an average of 250+ exhibitors and 10,000 to 12,000 visitors from more than 60 countries. The audience consists mainly of decision-makers and specialists who come for technology comparison, knowledge sharing and international cooperation.
