Why participate SPIELWARENMESSE?
Spielwarenmesse is an international trade fair for toys, games and hobbies and takes place annually in NürnbergMesse. The event is one of the largest platforms for the global toy industry, bringing together thousands of professionals, including buyers, distributors, brands, and licensees. With a combination of exhibition floor, thematic zones and conferences, Spielwarenmesse offers an environment for knowledge sharing, product innovation and collaboration.
The exhibition floor has more than 2,000 exhibitors and presents a wide range of product groups, from baby items and educational toys to model making, games and party supplies. Innovation plays a central role, with zones such as Toys go Green, Toys for Kidults, the LicenseLounge and the StartupArea showcasing trends and new concepts. Visitors gain insight into current themes such as sustainability, digitization and changing consumer behavior.
The program includes the Toy Business Forum, workshops and live demonstrations focusing on market trends, regulations and technological developments. In addition, the winners of the ToyAward will be announced, which will give extra attention to innovative products and creative ideas. These sessions provide practical insights for companies looking to expand their portfolio and capitalize on new market opportunities.
With tens of thousands of visitors from more than a hundred countries, Spielwarenmesse is a B2B event that plays a key role in connecting industry leaders, innovators and technology partners. The Nuremberg location offers excellent accessibility by train, metro and plane, making the event attractive to international participants and a strategic platform for the future of the toy industry.
Themes
- Baby and toddler toys
- Creative materials and school supplies
- Educational and technical toys
- Dolls, Plush & Lifestyle Products
- Model Making, Model Trains & Electronic Toys
- Games, books and party supplies
Target audience
Spielwarenmesse focuses on buyers, retailers, distributors, brands, licensees, designers, media, start-ups and policymakers from the international toy and games industry. Representatives of large chains and niche markets also participate to spot trends and enter into collaborations.
Getting there
Spielwarenmesse takes place at NürnbergMesse.
Metro U1 in the direction of Langwasser Süd stops at the “Messe” stop, travel time from Hauptbahnhof is about ten minutes.
The location is close to the A6, A9 and A73, with ample parking available.
From Nuremberg Airport, the fair can be reached by underground (U2 + change to U1) or taxi in about 25 minutes.
Bicycle parking is available at the main entrance.
Exhibitors and visitors
In 2025, Spielwarenmesse welcomed more than 2,362 exhibitors from 71 countries and more than 57,500 visitors from 126 countries. Visitors are mainly professionals from the toy sector who are looking for new products, market insights and international business opportunities.
