Present at TBX 2026?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate TBX?
TBX (Tech Business Experience) is a Dutch business-IT event that takes place annually in Jaarbeurs Utrecht. The event focuses on the strategic impact of technology on business operations and provides a platform for knowledge sharing, innovation and collaboration between business and tech. TBX originated from the former Infosecurity.nl and Data & Cloud Expo and has developed into a meeting point for professionals who want to use technology as a growth accelerator.
The exhibition floor is furnished with zones such as the Impact Stage, Startup Stage and Computable Expert Lounge, where visitors enter into dialogue with thought leaders, innovators and peers. The program includes keynotes, masterclasses, fireside chats and interactive sessions focusing on current themes such as cyber resilience, Web 3.0, AI, automation and sustainability. These sessions provide practical insights for organizations looking to strengthen their digital strategy and respond to changing market conditions.
TBX caters to a broad audience of IT managers, CEOs, policymakers and technology partners. The event combines product presentations with substantive sessions, allowing visitors to find concrete solutions for digitization, ethics and operational agility. In addition, TBX offers matchmaking tools and networking opportunities that encourage collaboration between companies and technology providers.
With thousands of visitors and a wide range of exhibitors, TBX is a B2B event that plays a key role in connecting business and technology. The location in Utrecht offers excellent accessibility by train, car and bicycle, making the event attractive to national participants and a strategic platform for the future of digital transformation.
Themes
- Cyber resilience and digital security
- Data factory and AI applications
- Deep tech and quantum computing
- Green tech and sustainable IT
- IT ethics and responsible digitization
- New work and hybrid collaboration
- Smart world: IoT, robotics, wearables
- Web 3.0 and decentralized infrastructure
Target audience
TBX focuses on boards, entrepreneurs, IT managers, policymakers, marketers, HR managers and innovators who want to use technology strategically within their organization. Startups, scale-ups and consultants also participate to present their solutions and share knowledge.
Getting there
TBX takes place in Jaarbeurs Utrecht.
The location is directly behind Utrecht Central Station and is a few minutes’ walk away.
Accessible via the A2, A12 and A27, with parking garages P1 to P4; follow the signs “Jaarbeurs”.
From Schiphol Airport, Utrecht can be reached by train in about 30 minutes, followed by a five-minute walk.
Bicycle parking is available at the main entrance.
Exhibitors and visitors
TBX welcomed more than 70 exhibitors and more than 2,000 visitors to Jaarbeurs Utrecht in 2022. Visitors are mainly decision-makers and professionals from various sectors who are looking for digital solutions, strategic insights and networking opportunities.
