Present at THE HAIR PROJECT 2028?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate THE HAIR PROJECT?
The Hair Project is a trade fair for the hairdressing industry and takes place every two years in Kortrijk Xpo. The event is aimed at professionals active in hair fashion, styling and barbering and offers a platform for inspiration, knowledge sharing and product innovation. With hundreds of exhibitors and thousands of visitors, The Hair Project has become an important meeting point for the Benelux.
The exhibition floor presents a wide range of products and services, from cutting and coloring techniques to styling tools, care products and salon design. Innovation plays a central role, with zones such as HAIR INDUSTRY, BARBER BATTLE and the Inspiration Theatre, where visitors can discover trends and new concepts. In addition, the event offers live demonstrations, workshops and presentations from top brands and educators.
The program includes theater hall shows, technical sessions and interactive moments in which current themes such as sustainability, digitization and customer experience are central. These sessions provide practical insights for salons looking to renew their offerings and respond to changing consumer trends. The Hair Project combines product presentations with substantive inspiration, allowing visitors to find concrete solutions for their salon concepts.
With over 120 exhibitors and thousands of visitors, The Hair Project is a B2B event that plays a key role in connecting hairdressers, suppliers, and educators. The location in Kortrijk offers excellent accessibility by car and public transport, making the event attractive to national participants and a strategic platform for the future of hair fashion and styling.
Themes
- Cutting, coloring, styling and barbering
- Salon design and tools
- Product innovation and brand experience
- Education and technical skills
- Accessories, beauty and fashion
- Networking and business development
Target audience
The Hair Project focuses on professional hairdressers, barbers, salon owners, beauty entrepreneurs, distributors, educational institutions and brands from the hairdressing industry. Final-year students from the field are also welcome via group registration.
Getting there
The Hair Project takes place in Kortrijk Xpo.
Kortrijk station is about ten minutes from the location and several bus lines stop nearby; Free shuttle buses are available.
Accessible via the E17, exit 2, with parking options at P2 to P7 (€7/day), charging stations at P4 and a Tesla fast charging station.
From Brussels Airport, Kortrijk can be reached by train in about 1h15; Taxis can be booked in advance.
Bicycle parking facilities are provided at Xpo North and South.
Exhibitors and visitors
The Hair Project welcomed more than 120 exhibitors and more than 10,400 visitors in 2024. Visitors are mainly professionals from the hairdressing world who are looking for inspiration, new techniques, products and business connections.
