Present at VISCOM 2026?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate VISCOM?
VISCOM is an international trade fair for visual communication and takes place annually in Fieramilano in Milan. The event is aimed at professionals active in print, signage, personalisation and promotion and offers a platform for knowledge sharing, innovation and collaboration. With hundreds of exhibitors and tens of thousands of visitors, VISCOM has become one of the most important meeting points for the sector in Europe.
The exhibition floor will showcase a wide range of technologies and applications, from large-format print and textile printing to digital signage, laser engraving and sustainable materials. Innovation plays a central role, with zones such as WonderPlace, Retail & Hospitality and the Customization Lab, where visitors can discover trends and new concepts. These zones show how creativity and technology come together to create visual impact.
The program includes Viscom Talks, inspiring keynotes, live demonstrations and competitions such as DIVA (Display Italia Viscom Award). These sessions provide practical insights for businesses looking to strengthen their visual communications and respond to changing consumer trends. In addition, VISCOM offers matchmaking tools and networking opportunities that stimulate cooperation between international players.
With more than 500 exhibitors and thousands of visitors, VISCOM is a B2B event that plays a key role in connecting industry leaders, innovators and creative professionals. The Milan location offers excellent accessibility by metro, car and plane, making the event attractive to international attendees and a strategic platform for the future of visual communication.
Themes
- Signmaking and large format print
- Textile printing and personalization
- Engraving, embroidery and laser technology
- Digital signage and LED solutions
- POS, display and visual merchandising
- Sustainable materials and circular production
Target audience
VISCOM focuses on sign makers, printers, designers, marketers, communication managers, retail professionals, interior designers, event organisers and suppliers of print and sign technology. Creative agencies, architects and brands are also participating to strengthen their visual strategy.
Getting there
VISCOM takes place in Fieramilano.
Metro M1 towards Rho Fiera and regional trains stop at Rho Fiera Milano station.
By car, follow the A4 or A8; Parking is available on the spacious grounds around the complex.
From Milano Malpensa, Linate or Bergamo Airport you can get there by shuttle, taxi or train.
Bicycle parking facilities are available at the entrance, accessible via urban cycle routes.
Exhibitors and visitors
In 2025, VISCOM welcomed more than 500 exhibitors and more than 25,000 visitors from all over Europe. Visitors are mainly professionals from visual communication, looking for new applications, technologies and collaborations.
