Why participate WEBWINKEL VAKDAGEN (WWV)?
Webwinkel Vakdagen is an international trade fair for digital commerce and takes place annually in Jaarbeurs Utrecht. The event is aimed at professionals active in e-commerce, online marketing, technology and logistics and offers a platform for knowledge sharing, innovation and collaboration. With hundreds of exhibitors, dozens of speakers and thousands of visitors, Webwinkel Vakdagen has become one of the most important meeting points for the digital sector in the Benelux.
The exhibition floor presents a wide range of solutions and services, from webshop software and payment solutions to marketing tools, fulfilment and customer experience. Innovation plays a central role, with zones and demonstrations that respond to themes such as AI, automation, omnichannel strategies and sustainability. Visitors gain insight into technologies and concepts that contribute to growth, efficiency and a better customer experience.
The program includes inspiration sessions, master classes, panel discussions and demos focusing on current topics such as conversion optimization, personalization and international expansion. These sessions provide practical insights for companies looking to strengthen their digital strategy and respond to changing consumer trends. In addition, Webwinkel Vakdagen offers matchmaking tools and networking opportunities that stimulate collaboration between market leaders, innovators and service providers.
With more than 270 exhibitors, 200 speakers and over 14,000 visitors, Webwinkel Vakdagen is a B2B event that plays a key role in connecting technology partners, retailers and decision-makers. The location in Utrecht offers excellent accessibility by train, car and bicycle, making the event attractive to national participants and a strategic platform for the future of online business and digital commerce.
Themes
- E-commerce platforms and SaaS solutions
- Conversion Optimization and UX Design
- Payment systems, fulfilment and logistics
- Online marketing, SEO and advertising
- AI, personalization and data analytics
- Legislation, sustainability and omnichannel retail
Target audience
Webwinkel Vakdagen focuses on e-commerce managers, marketers, developers, retailers, consultants, scale-ups, investors and policymakers. Brands, suppliers and service providers also participate to share their expertise and build new collaborations.
Getting there
Webwinkel Vakdagen takes place in Jaarbeurs Utrecht.
The location is right next to Utrecht Central Station, a few minutes’ walk away.
By car, follow the A2, A12 or A27; parking is available at P2, P4 and P6 (daily rate €31), with charging points at P6.
From Schiphol Airport you can get there in ±30 minutes by train; From the station it is a 5-minute walk.
Bicycle parking spaces are available at the main entrance, accessible via urban cycle routes.
Exhibitors and visitors
Webwinkel Vakdagen welcomed more than 270 exhibitors and more than 14,000 visitors in 2025. Visitors are mainly professionals from digital commerce looking for inspiration, concrete solutions and strategic partnerships.
