Waarom deelnemen aan BAKERY CHINA (IBA)?
Founded in 1997, Bakery China has grown to become the largest and most influential B2B event for the bakery and confectionery industry worldwide. Every year, the fair takes place at the NECC in Shanghai, where more than 2,200 exhibitors and almost 400,000 visitors come together. The fair covers the entire value chain: from ingredients and equipment to packaging, retail concepts and digital solutions. Bakery China is a strategic platform for innovation, knowledge sharing and international cooperation. The program includes more than 100 activities, including forums on AI in manufacturing, healthy nutrition, private labels, and export strategies. Competitions such as the Asian Pastry Chef Challenge and the Bakery China Innovation Awards attract top chefs and product developers from all over Asia. The fair also offers matchmaking zones for international trade and thematic zones such as “Healthy Baking” and “Pre-made Baking Experience”. Bakery China is exclusively aimed at professionals and acts as a catalyst for growth in the Asian and global bakery market. Thanks to its strong focus on technological advancements, sustainability, and consumer trends, Bakery China remains an essential meeting place for anyone active in the bakery sector.
Thema's
- Bakery Machinery & Automation
- Ingredients and raw materials
- Packaging solutions and branding
- AI and smart manufacturing processes
- Healthy food and clean-label products
- International distribution and franchising
Doelgroep
Bakery China focuses on producers, suppliers, distributors, R&D specialists, brand builders, investors and buyers from the bakery and confectionery industry who are looking for technological innovation, market expansion and strategic cooperation.
Bereikbaarheid
Bakery China takes place at the National Exhibition and Convention Center (NECC) in Shanghai. The venue is accessible by metro (line 2, East Xujing stop), taxi, airport connections to Pudong and Hongqiao, and offers extensive parking facilities. The complex is fully accessible to international visitors.
Exposanten en bezoekers
In 2025, Bakery China welcomed more than 2,200 exhibitors from 30+ countries and attracted more than 398,000 professional visitors. Visitors are active in manufacturing, retail, hospitality, e-commerce, and distribution, and come to discover new technologies, close deals, and spot trends.
