Waarom deelnemen aan BBB MAASTRICHT?
BBB Maastricht is a renowned hospitality trade fair at the MECC Maastricht, aimed at professionals from the hospitality and foodservice industry in the Netherlands and Belgium. The fair combines a rich history with a contemporary approach and has grown into an inspiring platform for chefs, entrepreneurs, suppliers and policymakers.
The exhibition floor is divided into three zones: (Non-)Food, Drinks and the exclusive Folie Culinaire, where fine dining and culinary innovation are central. Visitors will discover new products, trends and techniques, and can participate in demonstrations, tastings and networking moments. Thematic zones such as Pubstreet and Event Connect draw attention to current themes such as sustainability, regional products and no waste.
BBB is a pure B2B event, but with a public-oriented approach on the opening day via the festival ‘Taste your Region’. The fair has seen strong growth in exhibitors and visitor numbers, and since the return of the MICHELIN Guide award ceremony in Maastricht, it has once again become a magnet for the top of gastronomy.
BBB Maastricht continues to innovate, but retains its personal character and regional anchoring. It is a place where the hospitality sector meets, shares knowledge and shapes the future of food & hospitality.
Thema's
- Food & drinks (alcoholic and non-alcoholic)
- Fine dining and local products
- Hospitality services and technology
- Interior and tableware
- Event and festival catering
- Sustainable solutions for hospitality businesses
Doelgroep
BBB Maastricht focuses on star chefs, hospitality entrepreneurs, buyers, caterers, hotel managers, baristas and suppliers from the hospitality sector who are looking for new products, trends and collaborations.
Bereikbaarheid
BBB Maastricht takes place in MECC Maastricht, easily accessible by car via the A2 and A79, with ample parking space.
Maastricht station is a short distance away and there are good connections to Maastricht Aachen Airport and international trains.
Exposanten en bezoekers
BBB Maastricht welcomed more than 350 exhibitors from the Netherlands and Belgium in 2024. The fair attracts thousands of visitors, including decision-makers and co-decision-makers from all hospitality segments, who come for inspiration, networking and discovering innovations.





