Waarom deelnemen aan BEAUTYTRADE?
Beautytrade is an annual meeting point for the professional beauty sector in the Netherlands and Belgium.
The fair will take place in Jaarbeurs Utrecht, where three spacious halls will be transformed into an inspiring beauty world full of innovation, experience and education.
With a wide range of exhibitors – from cosmetics to equipment and salon design – beautytrade offers a complete overview of what is going on in the industry. In addition to product presentations, there are knowledge theatres, demonstrations and workshops where visitors can deepen their professional knowledge.
The fair attracts a diverse audience of estheticians, salon owners, makeup artists, and wellness professionals looking for inspiration, new brands, and business connections. Beautytrade is a trade fair that focuses not only on business, but also on experience and fun: a place where professionals meet, exchange ideas and share their passion for the profession.
Thanks to its central location in Utrecht and its good accessibility by public transport and car, beautytrade is a fixed value in the agenda of every beauty professional.
Thema's
- Cosmetics and skincare
- Salon Equipment & Technology
- Make-up and make-up
- Wellness and massage
- Salon furnishings and design
- Training and professional development
Doelgroep
Beautytrade focuses on beauticians, salon owners, make-up artists, wellness professionals, distributors and training providers who are active in the beauty sector and are looking for new products, trends and business opportunities.
Bereikbaarheid
Beautytrade takes place in Jaarbeurs Utrecht, centrally located and easily accessible by public transport via Utrecht Central Station.
For motorists, there is parking at P&R Utrecht, with shuttle services to the exhibition location.
Exposanten en bezoekers
Beautytrade welcomes thousands of visitors and hundreds of exhibitors in Jaarbeurs Utrecht every year. Visitors come to discover new brands, attend demonstrations, gain knowledge and network in a relaxed but professional atmosphere.





