Waarom deelnemen aan BIKE MOTION BENELUX?
Bike Motion Benelux inJaarbeurs Utrecht is an event for sporty cyclists and professionals from the cycling industry. The fair offers a dynamic platform where brands, retailers and consumers meet around the latest innovations in bicycles, accessories, training and experience. From road bikes to gravel bikes, from bike fitting to nutrition: everything that belongs to sporty cycling comes together here.
The fair is a combination of B2B and B2C, with zones for test tracks, lectures, workshops and product presentations. Visitors can try out bikes, get advice from experts and participate in interactive sessions. Bike Motion Benelux is also a meeting place for retailers, distributors and brands who want to expand their network and present their offer to a wide audience.
The Jaarbeurs Utrecht location is centrally located and easily accessible by train, car and plane. The fair has had several editions over the years, with a shift from autumn to spring and an integration into the Dutch Cycling Week. Despite challenges in the sector, Bike Motion Benelux remains a recognizable and appreciated platform for cycling enthusiasts and professionals.
Thema's
- Road bikes and mountain bikes
- Bicycle technology and accessories
- Clothing and food
- E-bikes and mobility
- Cycling trips and experience
- Sustainability in sports
Doelgroep
Bike Motion Benelux focuses on sporty cyclists, cycling enthusiasts, specialist dealers, bicycle brands, distributors, trainers, bike fitters and travel organizations. Both consumers and professionals visit the fair to get inspired, test products and share knowledge.
Bereikbaarheid
Jaarbeurs Utrecht is easily accessible by train via Utrecht Central Station, within walking distance of the exhibition location.
By car, follow the A2 or A12 in the direction of Utrecht, with parking in the Jaarbeurs P1 to P4.
International visitors can fly to Schiphol Airport and travel to Utrecht by train in 30 minutes.
Exposanten en bezoekers
Bike motion benelux welcomes dozens of exhibitors and thousands of visitors from the Netherlands, Belgium and Germany every year, including Bike Motion Benelux received more than 18,000 visitors and more than 150 exhibitors from the Netherlands, Belgium and Germany in 2023. Visitors come to discover new models, ride test tracks and make direct contact with brands and experts.er consumers, retailers and professionals from the cycling world.
