Waarom deelnemen aan ISPO?
ISPO takes place at Messe München.
The fair focuses on professionals from the sports and lifestyle industry and is fully B2B oriented.
The event brings together brands, designers, retailers, technology providers, and community builders.
Visitors will discover solutions and trends in sports technology, clothing, accessories and digital applications.
Zones such as the future lab, creator summit and retail club offer space for innovation, collaboration and knowledge sharing.
Themes such as sustainability, inclusion, AI and community are central to the substantive programme.
ISPO stimulates dialogue and innovation within the sports sector and offers a platform for start-ups, established brands and experts.
The scholarship acts as a catalyst for systemic change in sports and active lifestyles.
Due to its international appeal, substantive depth and creative energy, ISPO is a relevant platform for everyone who is active in sports, retail and lifestyle.
Thema's
- Sportswear and equipment
- Outdoor, winter sports and urban mobility
- Retail technology and e-commerce
- Sustainability and circular products
- Creators, media, and content platforms
- Health, training and performance
Doelgroep
ISPO focuses on sports brands, retailers, distributors, designers, marketers, investors, trainers and content creators.
Bereikbaarheid
ISPO takes place in Messe München, which is easily accessible.
By public transport, take the U-Bahn line U2 towards Messestadt Ost and get off at Messestadt West or Messestadt Ost, both within walking distance of the entrance.
By car, you can reach the complex via the A94 motorway, exit München-Riem, and follow the signs to the exhibition complex.
There are ample parking options on site, including underground and above-ground car parks. Follow the signs to the visitors’ car park.
From Munich Airport, Messe München can be reached by S-Bahn (line S8 or S1 to Hauptbahnhof, then change to U2), taxi or shuttle.
During ISPO, extra shuttle services are often provided between hotels and the exhibition location, depending on the hotel package.
Exposanten en bezoekers
ISPO welcomed more than 2,800 exhibitors and more than 60,000 visitors from more than 120 countries in 2025. Visitors come to spot trends, experience innovations and make strategic connections.





