Waarom deelnemen aan MOW?
M.O.W. takes place in Bad Salzuflen.
The fair focuses on professionals from the furniture trade and interior design industry and is fully B2B oriented.
The event offers an overview of living, sleeping, dining and storage furniture, complemented by outdoor living and concepts for retail and e-commerce.
Visitors will discover commercial collections for the middle and volume market.
The program includes trend presentations and networking opportunities that provide insight into market developments and consumer trends.
Sustainability and digitalisation play an important role, with a focus on circular materials, eco-design and smart logistics solutions.
M.O.W. attracts more than 500 exhibitors and around 16,000 visitors from more than 40 countries.
The fair stimulates knowledge sharing, networking and cooperation within the international furniture industry.
Due to its central location in Germany and its good accessibility via motorways, train stations and airports, the event is accessible to a wide international audience.
M.O.W. is a relevant platform for new collections, reliable suppliers and strategic partnerships in the furniture trade.
Thema's
- Home and seating furniture: contemporary collections and design concepts
- Bedroom and storage furniture: beds, wardrobes and multifunctional solutions
- Kitchen and dining room furniture: tables, chairs and modular systems
- Outdoor living: garden furniture and outdoor concepts
- Sustainability and eco-design: circular materials and eco-friendly production
- Digitalisation and omnichannel: e-commerce and logistics solutions
Doelgroep
M.O.W. focuses on furniture dealers, buyers, retailers, e-commerce companies, project designers and distributors. Manufacturers, agents and professionals from the contract and hospitality sector are also part of the target group.
Bereikbaarheid
M.O.W. takes place in Messezentrum Bad Salzuflen.
By car, the location is accessible via the A2 and A30, with ample parking on site.
If you travel by train, you can get off at Herford or Bielefeld station and continue your journey by taxi or shuttle bus.
The nearest airports are Hannover and Paderborn-Lippstadt.
Exposanten en bezoekers
The last edition attracted around 510 exhibitors from more than 40 countries and around 16,000 visitors, mainly from Europe. The visitors are decision-makers and buyers who are looking for new collections, trends and suppliers to strengthen their range.
