Present at IDDBA 2027?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate IDDBA?
IDDBA is an annual trade platform for the fresh food departments in retail and food service. The fair is organized by the International Dairy Deli Bakery Association and takes place at the Orange County Convention Center in Orlando. With more than 9,000 attendees and 2,000 booths, IDDBA is one of the largest industry events in North America.
The fair is entirely B2B and offers a mix of product presentations, live demonstrations, strategic sessions and networking moments. The program includes zones such as What’s in Store Live, where trends come to life in realistic store concepts, and the Cake’d competition, where creativity and craftsmanship are central.
IDDBA attracts professionals from the entire chain: from producers and distributors to retailers and foodservice companies. Themes such as sustainability, convenience, storytelling and digital shopping experiences are central. Thanks to its strong focus on innovation, experience and collaboration, IDDBA is an indispensable appointment for anyone who is active in the fresh produce sector and wants to help shape the future of food retail.
Themes
- Dairy, cheese and chilled products
- Deli meats, salads and ready meals
- Artisanal and industrial bakery products
- Packaging, merchandising and shop fitting
- Retail technology and consumer trends
- Foodservice and convenience solutions
Target audience
IDDBA focuses on supermarket chains, wholesalers, foodservice companies, producers, category managers, buyers, marketers and innovators who are active in fresh produce and retail experience.
Getting there
IDDBA takes place at the Orange County Convention Center in Orlando, Florida.
The location is accessible by plane via Orlando International Airport.
Visitors can travel further by taxi, rideshare or shuttle.
Ample parking is available on site.
In addition, the conference center has facilities for international visitors.
Exhibitors and visitors
IDDBA welcomed more than 9,000 participants and more than 2,000 booths in 2026. Visitors come to discover new products, spot trends, meet strategic partners and get inspiration for their range and brand experience.
