Present at ISM (INTERNATIONALE SÜßWARENMESSE) 2027?
Make your trade fair participation a powerful calling card.
Aktual designs and builds exhibition stands that bring your brand story to life on the show floor. With more than 40 years of international experience and a full-service approach, we create stands with impact, from first concept to flawless delivery.
Our goal? Stands that connect, activate and above all: 'create opportunities'.
Ready to stand out and seize opportunities? Tell us about your project here. We will get back to you quickly.
Why participate ISM (INTERNATIONALE SÜßWARENMESSE)?
ISM takes place in Koelnmesse Cologne.
The fair is aimed at professionals from the confectionery and snack industry and is fully B2B oriented.
The event brings together more than 30,000 visitors and more than 1,500 exhibitors every year.
Visitors will discover products and trends in chocolate, sweets, biscuits, savoury snacks, functional food and sustainable packaging solutions.
The program includes lectures, tastings, and discussions on market developments, consumer trends, and technological advancements.
Zones such as Lab5 and the Creator Day provide a space for start-ups and influencers to present new ideas.
ISM will take place simultaneously with ProSweets Cologne, allowing visitors to explore the entire value chain.
This combination strengthens the fair as a platform for inspiration, knowledge sharing and international cooperation.
The fair attracts buyers, distributors, retailers, producers and trendsetters from more than 140 countries.
Due to the central location of Koelnmesse and the good accessibility by car, train and plane, the event is easily accessible to international visitors.
With a history of more than 50 years, ISM has become a relevant platform for innovation and business opportunities in the global confectionery market.
Themes
- Chocolate, sweets and confectionery: premium, sugar-free and functional variants
- Snacks and savoury products: chips, nuts and on-the-go solutions
- Healthy and sustainable trends: plant-based, fair trade and clean label
- Innovative packaging: circular materials and convenience solutions
- New flavours and concepts: exotic flavours and limited editions
- Start-up and innovation zones: Lab5 and Creator Day for new ideas
Target audience
ISM focuses on buyers, distributors, retailers, producers, exporters and wholesalers in the confectionery and snack industry. Product developers, marketing teams, trend watchers and investors are also part of the target group, as are suppliers of ingredients and packaging solutions.
Getting there
ISM takes place in Koelnmesse, Cologne.
By car, the location is accessible via the A3, A4 and A57, with ample parking on site.
If you are travelling by train, you can get off at the Köln Messe/Deutz station, right next to the exhibition centre.
From Cologne Bonn Airport, the trade fair can be reached in about 15 minutes by train or taxi.
Entrance tickets entitle you to free use of the VRS network for local public transport.
Exhibitors and visitors
ISM 2025 attracted more than 1,500 exhibitors from 70 countries and 32,000 trade visitors from 135 countries. The visitors are mainly decision-makers and professionals looking for new products, trends and partnerships within the international confectionery and snack sector.
